about

We are a full-service integrated marketing agency located in the city of retail, travel, technology, and disposable income: Dallas, Texas

As part of The Richards Group family of companies, we have high expectations for branding.


Got 90 seconds to learn about our Texas-based shop? Watch our video to learn latitude's story.

branding

For some clients, we are their agency of record. We create print, radio, broadcast, and digital advertising, all rooted in the Spherical® branding process.

experiential

For others, we are the ushers into the world of experiential marketing. It can be a launch event for a new product, an ongoing sampling program, or even an armor-clad knight clanking down Lombard Street. Anything that gets brands in hands.

Our world centers, rotates, and orbits around

Multidegree MarketingSM

At latitude, we refer to our worldly wealth of expertise as Multidegree℠ Marketing. Which means we're well versed in everything from brand planning and advertising to experiential and events to social and mobile. At latitude, we refer to our worldly wealth of expertise as Multidegree℠ Marketing. Which means we're well versed in everything from brand planning and advertising to experiential and events to social and mobile.

By crossing all major marketing disciplines,

we can more precisely and more reliably meet brand objectives. It’s a comprehensive approach that allows us to choose the right avenue for reaching consumers – whether that’s a sports event, concert, grocery store, or even in a magazine, website, or TV spot. Tell us what you want to accomplish, and we’ll get you there.

Our talent pool is designed to plug-and-play when needed. Only the sharpest minds will do. This keeps us nimble and responsive while allowing us to deliver unparalleled value.

It’s remarkably effective. Strategists and creatives from different backgrounds deliver a wide range of thinking. The end result is a holistic solution, a better ROI, and a happy client.