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Memorial Hermann

Body of Experts

Situation:

In the healthcare mecca of Houston, Texas, even the most trusted health system faces stiff competition. To stand out from the pack, we elevated Memorial Hermann beyond physical hospital buildings by focusing on the doctors and specialists who set the brand apart. Through comparisons with the very thing these experts know best — the human body — we showed the world what makes Memorial Hermann unique, in a manner that underscored the brand’s humanity.