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Hanson Brick

VersaThin Brick Launch

Situation:

Hanson Brick’s extensive new line of thin brick cladding was almost ready to launch into an already crowded market. To build traction and ensure long-term success, we had to build a story. We started with a name: VersaThin. From there, we layered on campaign elements, including frame-worthy point-of-sale materials showcasing the many colors of VersaThin brick. Piece by piece, we defined VersaThin as the building material with artful possibilities.

By reimagining classic works of art with a thin brick overlay, we invited builders and contractors to get inspired by Hanson Brick's colorful new line of thin brick: VersaThin.