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Weight Watchers

Product Launch

Situation:

Following the success of SmartOnes, Weight Watchers prepared to launch their very own branded consumer packaged goods. We got the nod and created print, direct mail, online, and point-of-sale materials to launch their snack cakes, cereal, and muffins. Today, their licensing business has grown to more than $2.8 billion — that’s the kind of excess our client is happy to accept.

Yes. Absolutely. Definitely. The key to our successful Weight Watchers campaign hinged on the idea of affirmation. Yes, we offer product variety. Absolutely, each supports a healthy lifestyle. And they definitely taste as good as they look.