Memorial Hermann Ironman Sports Medicine Institute

Sports Sponsorship & Integration

With the NBA Playoffs right around the corner, Memorial Hermann needed TV and radio spots to promote its Ironman Sports Medicine Institute. At the center of the action — Dwight Howard, the big man for the Houston Rockets. The right idea would connect Dwight and the Institute, and let Houstonians know there’s a place where they can gain a performance edge or treat an injury.