Cafe Express “Fluent in Fresh”
Web Design & Brand Refresh
Cafe Express had not undergone a brand update since its launch, nearly 30 years ago. And while the fast-casual concept was rooted in fresh food, the brand itself felt somewhat stale. It didn’t stand for much. This was all too convenient for the new competition — big-budget chains — who were looking to claim their share of the market.
![Cafe Express' redesigned website features beautiful new food photography, user-friendly site navigation, and a new brand voice.](https://latitude-trg.com/wp-content/uploads/2014/08/cafe-express.jpg)
![Appetizing in-store POS furthered our Cafe Express brand refresh – pun very much intended.](https://latitude-trg.com/wp-content/uploads/2014/07/cafe-express2.jpg)