Choctaw Gaming on the Greens

Topgolf Partnership & Event

The ask

Bring the atmosphere and excitement of Choctaw Casinos & Resorts to Dallas, so locals can take the experience for a test drive and are more likely to make the actual drive.

Brand action

We found that Choctaw Casinos & Resorts’ target audience aligns closely with that of Topgolf. Both destinations cater to those who like the thrill of competition and are willing to go out of their way for a little weekend fun. So we brought the brands together, complete with blackjack tables, dealers, and an opportunity to win a “Go All In” weekend at Choctaw Casino & Resort–Durant. Our event coincided with a regional golf tournament happening at Topgolf, so our friendly competition at the gaming tables fit right in with the nature of the tournament.

Results

With more than 350 consumers at the event, we received more than 100 photo captures and 1,300 Snapchat views. In addition, the Facebook event post garnered more than 76,000 impressions.