A casino is coming to Pope County, Arkansas, but which one? Choctaw Arkansas was an option, and we were tasked with launching the potential product locally. To encourage community engagement and prove they’re a casino of the people, we activated all over town. First, we celebrated the home team with a tailgate experience at Arkansas State’s homecoming. Then we took to the streets on custom trikes filled with branded swag. And lastly, we sponsored the Downtown Fall Festival and produced a pop-up event.