Go RVing Tailgate Tour

Multimarket Product Road Show

The ask

Dismiss the “retired camper” reputation and attract active young families by showcasing all the ways an RV can enhance the activities they already love.

Brand action

Go RVing’s Tailgate Tour is an annual event that’s kept football fans rooting for more since 2013. For us, it was also a chance to educate and excite guests about how RVs can amplify their tailgate experience. Together with Sports Illustrated, we created the ultimate tailgate party, including athlete appearances and autographs, a virtual reality quarterback experience, a cooking demonstration with samples, and tons of giveaways. At each stop of the tour, we promoted the opportunity to tour an RV and outlined how it could take any game day to the next level.

Results

In the five-year history of Tailgate Tour, we’ve given 7,500 RV tours, reached 64,000 consumers, received 500,000 sweepstakes entries, and generated 3 million media impressions.