VersaThin Brick Launch
Hanson Brick’s extensive new line of thin brick cladding was almost ready to launch into an already crowded market. To build traction and ensure long-term success, we had to build a story. We started with a name: VersaThin. From there, we layered on campaign elements, including frame-worthy point-of-sale materials showcasing the many colors of VersaThin brick. Piece by piece, we defined VersaThin as the building material with artful possibilities.