ULTA Beauty LOLs

Experiential Marketing & Influencer Program

The pressure women feel to be constantly beautiful is no laughing matter. So we worked with ULTA Beauty to create a campaign that lessened the pressure and focused on Beauty LOLs instead. At BlogHer, the world’s biggest female blogger event, video booths invited guests to confess their beauty blunders and share them with followers. Together with a celebrity partnership, fashion show, and sponsored posts, the overall experience earned a Gold W3 Award, which celebrates and honors digital excellence.