Go RVing Tailgate Tour
Experiential Marketing & Multimarket Event
Go RVing had successfully conquered the world of camping. They needed to expand the very definition of RVs in the minds of potential consumers. New targets, a new playing field, and a new way to establish RVs as the ultimate source of tailgating fun. At the same time, Sports Illustrated was searching for a partner to help make the most of its upcoming college tailgate initiative.
At each stop of this co-branded Tailgate Tour, we created a colossal 40-foot x 70-foot multifaceted experience to bring an RV face-to-face with 60,000+ passionate fans. Photo ops, giveaways, and player appearances led to visitors spending a huge amount of time interacting with our brands. It was such a successful tour that it is becoming an annual program, reaching 60% more markets than before.