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Go RVing Tailgate Tour

Experiential Marketing & Multimarket Event

Situation:

Go RVing had successfully conquered the world of camping. They needed to expand the very definition of RVs in the minds of potential consumers. New targets, a new playing field, and a new way to establish RVs as the ultimate source of tailgating fun. At the same time, Sports Illustrated was searching for a partner to help make the most of its upcoming college tailgate initiative.

Solution:

At each stop of this co-branded Tailgate Tour, we created a colossal 40-foot x 70-foot multifaceted experience to bring an RV face-to-face with 60,000+ passionate fans. Photo ops, giveaways, and player appearances led to visitors spending a huge amount of time interacting with our brands. It was such a successful tour that it is becoming an annual program, reaching 60% more markets than before.

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