• about

    We are a full-service integrated marketing agency located in the city of retail, travel, technology, and disposable income: Dallas, Texas

    As part of The Richards Group family of companies, we have high expectations for branding.


    Got 90 seconds to learn about our Texas-based shop? Watch our video to learn latitude's story.

    branding

    For some clients, we are their agency of record. We create print, radio, broadcast, and digital advertising, all rooted in the Spherical® branding process.

    experiential

    For others, we are the ushers into the world of experiential marketing. It can be a launch event for a new product, an ongoing sampling program, or even an armor-clad knight clanking down Lombard Street. Anything that gets brands in hands.

    Our world centers, rotates, and orbits around

    Multidegree MarketingSM

    At latitude, we refer to our worldly wealth of expertise as Multidegree℠ Marketing. Which means we're well versed in everything from brand planning and advertising to experiential and events to social and mobile. At latitude, we refer to our worldly wealth of expertise as Multidegree℠ Marketing. Which means we're well versed in everything from brand planning and advertising to experiential and events to social and mobile.

    By crossing all major marketing disciplines,

    we can more precisely and more reliably meet brand objectives. It’s a comprehensive approach that allows us to choose the right avenue for reaching consumers – whether that’s a sports event, concert, grocery store, or even in a magazine, website, or TV spot. Tell us what you want to accomplish, and we’ll get you there.

    Our talent pool is designed to plug-and-play when needed. Only the sharpest minds will do. This keeps us nimble and responsive while allowing us to deliver unparalleled value.

    It’s remarkably effective. Strategists and creatives from different backgrounds deliver a wide range of thinking. The end result is a holistic solution, a better ROI, and a happy client.

  • clients

    • Automotive:
    • Advance Auto Parts
    • Rain-X
    • RAM
    • Beverage:
    • Canada Dry
    • Corona
    • Dr Pepper
    • Restaurant:
    • Cafe Express
    • Red Lobster
    • Smokey Bones
    • Healthcare:
    • Memorial Hermann
      Health System
    • Miraca Life Sciences
    • VHA/Novation
    • Retail:
    • FedEx Kinko's
    • MetroPCS
    • ULTA Beauty
    • Business-to-Business:
    • Hanson Building
      Products
    • LifeScience Logistics
    • Textron
    • Packaged Goods:
    • Boudreaux's Butt Paste
    • Simple Solution
      Pet Care Products
    • Weight Watchers
      Licensed Foods
    • Travel/Leisure:
    • Branson, MO Convention
      & Visitors Bureau
    • Go RVing
    • Kentucky Derby/
      Churchill Downs

    clients

      • Automotive:
      • Advance Auto Parts
      • Rain-X
      • RAM
      • Beverage:
      • Canada Dry
      • Corona
      • Dr Pepper
      • Restaurant:
      • Cafe Express
      • Red Lobster
      • Smokey Bones
      • Healthcare:
      • Memorial Hermann
        Health System
      • Miraca Life Sciences
      • VHA/Novation
      • Retail:
      • FedEx Kinko's
      • MetroPCS
      • ULTA Beauty
      • Business-to-Business:
      • Hanson Building
        Products
      • LifeScience Logistics
      • Textron
      • Packaged Goods:
      • Boudreaux's Butt Paste
      • Simple Solution
        Pet Care Products
      • Weight Watchers
        Licensed Foods
      • Travel/Leisure:
      • Branson, MO Convention
        & Visitors Bureau
      • Go RVing
      • Kentucky Derby/
        Churchill Downs

    Clients come to us at a pivotal moment.
    When their marketing department of one isn’t big enough.
    When their product isn’t selling fast enough.
    When their food photography isn’t foodie enough.

    They need a smart, scalable partner.
    One who knows the difference between a budget and a pipe dream.
    One who can achieve measurable results while also building a brand.

    These projects may last two months or 10 years.
    We don’t discriminate. We welcome, and we work.

    Do you need to create awareness?

    Do you need to launch a new product?

    Do you need a better website?

    Do you need a new look?

    latitude will make sure your message is always in the right place. No matter what your marketing challenge may be, we'll take your brand to the next level.
  • culture

    We’re an open book. No secrets, no conspiracy theories.

    We’re honest with clients and with each other.

    In truth, we’re a good-natured bunch with oversized personalities and nonexistent egos.

    We crack a lot of jokes and talk about our dogs more than we should.

    On the flipside, we’re strategic, detail-oriented, type-kerning perfectionists who work well with others. Like you.

    leadership

    Blake McKinney is the Principal at latitude, a Dallas, Texas-based branding, event, and experiential advertising agency specializing in Multidegree℠ Marketing.

    Blake McKinney
    Principal

    Terry Baughman is the Creative Group Head at latitude, a Dallas, Texas-based branding, event, and experiential advertising agency specializing in Multidegree℠ Marketing.

    Terry Baughman
    Creative Group Head

  •  

    N 32.806° W -96.794°

    Contact Map Map Marker
    Contact Map