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Hawaiian Punch

New School Flavors

Situation:

To bounce back from a decline in sales, Hawaiian Punch created five intense new flavors that demanded a unique brand of their own. Teens were our target. Shepard Fairey’s Studio Number One was our answer. Together we created a hip, retro-cool campaign. In print ads, radio, and wild postings, we changed the perception of the brand in a way that resonated with consumers and earned expanded shelf space.

When Hawaiian Punch needed to draw attention to its colorful new line of fruit-tastic flavors, we designed some eye-catching POP inspired by the stalwarts of martial arts cinema.