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Memorial Hermann Ironman Sports Medicine Institute

Sports Sponsorship & Integration

Situation:

With the NBA Playoffs right around the corner, Memorial Hermann needed TV and radio spots to promote its Ironman Sports Medicine Institute. At the center of the action — Dwight Howard, the big man for the Houston Rockets. The right idea would connect Dwight and the Institute, and let Houstonians know there’s a place where they can gain a performance edge or treat an injury.

Solution:

BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyIf you look into Dwight Howard’s career, you’ll find he’s one of the hardest-working players in the game. It’s his drive, his motivation that inspired the idea for “Better.” It’s all Dwight ever thinks about. And it’s exactly what the Ironman Sports Medicine Institute delivers to its patients. The campaign turned out beautifully. And all of Houston discovered where they could get “Better.”

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