Sally Beauty Nail Wall

Dallas Museum of Art Partnership & Stunt

The ask

Introduce consumers to Sally Beauty’s new nail polish wall – more than 700 shades organized by color instead of brand – to drive store trial and generate organic conversation on social media channels.

Brand action

The new nail polish wall looked like a work of art, so we transformed it into a classic masterpiece while on display in the Dallas Museum of Art. Over the course of 20 hours, our team channeled their inner artists and used a color-by-number approach to recreate Monet’s Water Lilies with Sally Beauty nail polishes. We didn’t do it alone, though. Guests of Late Nights at the museum were invited and encouraged to help place number-coded bottles in the corresponding spots on the wall.

Results

During the event, more than 5,000 consumers helped us replicate Monet’s Water Lilies with over 6,000 bottles of nail polish. The result was one beautiful work of art that now lives permanently in Sally Beauty’s headquarters.