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Smokey Bones

Rebranding

Situation:

Smokey Bones wanted to be more than just another bar and grill. It wanted to stand out by owning the power of the open flame. That’s where we came in. We developed a new campaign with a fun brand voice and extended it across all media, from menu design to promotions and radio. We even created an exclusive Late Night program to drum up business after dark.

Through in-store POS, promotions, outdoor, and social engagement, we established Smokey Bones as outright Masters of the Flame.